Yesterday, Sunday 20 June, the award ceremony of the 9th CaseoArt San Lucio Trophy took place at the Pandino castle (CR). It is a contest specifically established to promote the sensory quality of cheeses, as well as to enhance the work and the mastery of dairy sector technicians.
Six are the prizes we won, after the technical evaluation of the ONAF jury and the cheese masters of Saturday and the final evaluation of Sunday with the popular jury of consumers and the school guys. More than 300 are the cheeses arrived from about 100 dairies throughout the national territory, which were candidate in the 25 categories available.
Four are the gold medals we won in this edition: candidate for the first time, our Ricotta di Pecora La Pec in the category “Ricotta cheese” rises on the top step of the podium; the Tre Latti Lari with vegetable rennet confirms its first prize of the previous edition in 2018 in the category “Cheeses with mixed milk”, as weel as the Pecorino Toscano Aged PDO in the category “Pecorino Toscano PDO”. Lastly, a new award for the Blu del Gregge Blue Cheese, winner of the first prize for “Sheep cheese aged up to 90 days”, the only blue cheese of our Company, which was presented in occasion of the 2019 TuttoFood edition.
Third awarded the Pecorino Roncione Raw Milk in the category “Cheese aged more than 90 days” and the Pecorino Metello in the category “Sheep cheese aged more than 90 days”, this one already awarded with the same medal in the previous edition.
“It always flatters us to receive so many awards, especially at San Lucio, one of the Italian competition we are very attached to – comments Stefano Busti – We obtained this great result thanks to our team: the work of the cheese masters is surely hard, but absolutely rewarding! Finally, the excellence of Pecorino Toscano PDO, on the highest step of the podium, is once again recognized and appreciated, in confirmation of our committment and the efforts of the Consortium in promoting the quality on Made in Italy”.
Fettedì is a new line of sliced cheese in a 100 % recyclable tray, which comes from the will of Busti Family to invest in sustainable projects and commit to preserve environment.
Busti has decided to expand its offer and also enter the self-service market with practical 100 g packs, thus allowing the customer to buy more quickly and in complete autonomy.
Thin and ready-to-eat slices, free of preservatives and produced exclusively with Italian milk from rigorously selected farms from the controlled and guaranteed supply chain. The line is divided into five different proposals, one for every taste: the sweet Caciotta Toscana, the precious Pecorino Toscano PDO and three delicious variations of pecorino cheese such as Pesto with PDO Genoese Basil, Saffron and Truffle.
The packaging is innovative and eco-friendly: the trays are produced in FSC certified paper, deriving from an environmentally friendly forest management and are combined with a transparent film coating that keeps the flavor of the product unaltered without compromising the recycling of the entire tray in the paper container. PaperSeal® is the name of this sustainable, patented and certified Aticelca level B packaging.
The project, conceived by Stefano Busti together with his sons Marco and Benedetta, was studied and carried out with the close collaboration of the copacker All Food from Traversetolo (PR), who takes care of the cutting and packaging of the product.
“For our family and our collaborators, sustainability and respect for the environment are fundamental principles – says Stefano Busti, owner of the company – In this last year, due to the Coronavirus emergency, consumption has shifted a lot towards pre-packaged products, we therefore wondered how much more plastic we would have used to distribute our cheese. Not wanting to contribute to the pollution of the planet and not finding anything satisfactory on the market, we believed in a new type of product packaging, almost entirely in paper. For us, it is a first important step towards a totally sustainable production chain. I say thanks to my father Remo who passed on to me the love and respect for our land and for those who live there. “
The slices are suitable for multiple occasions of consumption and use, from a healthy and genuine snack while away from home, to delicious hot dishes and fancy gourmet preparations. The QR-code on the product labels points directly to the company web page with many recipes and food matches.
The market launch of Fettedì will be accompanied in all advertising campaigns by the #busti4planet tag which, in addition to making the Busti brand immediately recognizable, underlines the Company intention to move towards a more sustainable development.